Pragmatic Marketing
A framework for a pragmatic approach to marketing is based on delivering products that customers would like and identifying their requirements. It involves interacting with customers, designing an idea for a product prototype and then testing the product with them to ensure it meets their needs. The process continues through the entire lifecycle of the product.
One approach flirts with relativism, implying that truth isn't as crucial a philosophical concept as it has been considered to be. Another is more cautious about relativism,
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Track and trace
Track and trace is a crucial supply chain management tool that enables businesses to know the exact location of their products at all times. This information assists companies in improving their logistics workflows, cut down on time and
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During the pandemic, a lot of companies realized that they had no complete visibility of their supply chains. This has led to an increase in the demand for intelligent track and trace technologies that provide more reliable, precise information on a supply chain's performance. These new kinds of technology could make supply chains more resilient to future disruptions and protect the health of consumers.
Serialisation is an option that can be integrated into your CMMS to enhance the ability to track and trace your business. This will ensure that each item is identified with a unique number that can be tracked in real time. This will assist you in complying with strict regulatory requirements, including those related to food safety. Utilizing a digital platform such as MaintainX which is integrated into your CMMS software, allows you to access and analyze this data in an easy-to-use interface.
The term "track and trace' can be confusing, because it is similar to "follow the track." However this is a distinct procedure, and involves recording the journey of a vehicle or a shipment. Everyone in the supply chain have access to this information, including the customer. This gives customers greater confidence regarding their deliveries and enables them to determine if it was damaged or lost during transportation.
Almost all parcels being shipped nowadays are digitally scanned every step of the shipping process. The details are then made public online for customers to see the status of their package anytime. Both the carriers and customers will enjoy a better shipping experience. This enables them to provide the service at a cheaper cost.
Counterfeit detection
Counterfeiting and diversion of grey market funds cost businesses trillions of dollars each year1. It damages the reputation of brands, undermines trust and, in the case of foodstuffs and medicines, poses a threat to the health of the public. To fight this menace real-time tracking of items is crucial. But due to cost digital authentication has generally been reserved for high-value products.
Pragmatic's renowned visual detection technology powers a suite of counterfeit prevention tools that work to protect your business. It is built on the Visual-AI stack and provides an adaptable and flexible counterfeit detection for your marketplaces and platforms. Our solution is fast, precise and simple to use.
It detects and identifies all forms of fake documents, from banknote "paper" to digital images. The system analyzes several features like watermarks, watermarks, and microprinting to ensure that your goods are genuine. You can ensure your customers' safety and that your products are in compliance with the required standards. This will boost your profits and increase confidence in your customers. The system is also highly portable and can be used at any point of sale.