Pragmatic Marketing
Pragmatic marketing is a method of marketing that focuses on understanding the needs of customers and providing them with products that they want. It involves interviewing customers, developing an initial prototype of the product, and testing the product with them to make sure that it meets their needs. The process continues throughout the life of the product.
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Track and trace
Track and trace is an essential supply chain management tool that allows businesses to know the exact location of their items at all times. This visibility helps companies improve their logistics workflows, cut costs and save time. It also helps them improve efficiency and quality. It also helps reduce the requirement for manual count and
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One way to improve your company's track and trace capabilities is to upgrade your CMMS software to include an option for serialisation. This will ensure that every item has an individual identification that can be tracked in real time. This will allow you to meet the requirements of regulatory agencies like those related to food safety. You can examine and analyze the data using an electronic platform such as MaintainX that integrates with your CMMS.
The term "track and trace can be confusing as it sounds similar to "follow the track." However it is a completely different procedure, and involves recording the entire journey of an asset or shipment. All parties in the supply chain can access this information, including the customer. This gives the client more confidence in their delivery and allows them to check whether the item was damaged or lost in transit.
Most parcels that are sent nowadays are digitally scanned each stage of the transportation process. This information is then available online, and customers are able to view the status of their shipment at anytime. This makes the experience of shipping better for both the clients and the shipping companies. It also allows them to provide this service at a lower cost.
Counterfeit detection
Businesses suffer billions of dollars in losses each year due to counterfeiting and grey market diversion. It costs brands their reputation and damages trust, and for food products and medicines, can harm the health of the public. The ability to trace an item's status in real-time is essential to counter this scourge. However, due to the cost, digital authentication has typically been reserved for products with high value.
Pragmatic's leading visual detection technology powers an entire suite of counterfeit prevention products that work together to safeguard your business. It is based on the Visual-AI stack and offers flexible and scaleable counterfeit detection for your marketplaces and platforms. Our solution is fast, accurate and simple to use.
It identifies and detects all types of fake documents ranging from digital images to "paper" banknotes. The system examines various aspects like watermarks and microprinting to confirm that your products are authentic. This way, you'll ensure your customers are safe and ensure that your goods meet the required quality standards. This will boost the profits you earn and boost confidence of your customers. The system can be used anyplace.
