Pragmatic Marketing
Pragmatic marketing is a method of marketing that focuses on understanding customers and providing them with the products they want. It involves conducting interviews with prospective customers, creating an initial prototype of the product, and testing it with them to ensure it meets their needs. The process continues through the entire lifecycle of the product.
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Track and trace
Track and trace is an essential supply chain management tool that enables companies to track the exact location of their goods at all times. This visibility helps companies improve logistics workflows, save time and cut costs. It also aids in improving efficiency and quality. It also reduces manual inventory counts and inspections. It also helps to avoid production disruptions due to insufficient or low-quality raw materials and appliances.
During the pandemic many businesses realized that they didn't have a clear view from beginning to end of their supply chain. This has led to a surge in the demand for smart track and trace technology that provide more reliable, precise information about the performance of a supply chain. These new technologies can make supply chains more resilient to disruptions in the future and help protect the health of consumers.
One way to enhance your company's track and trace capabilities is by upgrading your CMMS software to include an option for serialisation. This will ensure that each item has an individual identification that can be tracked in real time. This will help you comply with stringent regulations,
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The term "track and trace' can be confusing, since it sounds like "follow the track." However it is a completely different method, and it involves recording the journey of a vehicle or a shipment. Everyone in the supply chain can access this information, including customers. This gives the customer more confidence in their delivery, and allows them to check whether the item was damaged or lost during transport.
Most parcels that are sent today are digitally scanned at each stage of the transportation process. This information is then available online, and customers can check the status of their parcel at any time. This makes the experience of shipping better for both the clients and the carriers. This enables them to provide the service at a lower price.
Counterfeit detection
Businesses lose trillions of dollars each year because of counterfeiting and grey-market diversion. It damages brands' reputations and undermines trust among consumers, and in the case of medicine and food it poses an enigma to the health of the public. To combat this scourge real-time tracking of the item level is vital. Digital authentication is usually reserved for expensive products due to the cost.
Pragmatic's world-class visual detection technology powers a suite of counterfeit prevention tools that work in tandem to safeguard your business. It's based on our patented Visual-AI platform, and provides flexible and scalable counterfeit detection for your platforms and marketplaces. Our solution is fast, accurate and simple to use.
It detects and identifies all types of fake documents, from digital images to "paper" banknotes. The system evaluates a variety of features such as watermarks and microprinting to confirm that your goods are genuine. You can ensure your customers' safety and that your products are in compliance with the required standards. This will boost your profits and increase confidence in your customers. The system is also highly mobile and can be utilized at any point of sale.
